iDE pioneered market-based approaches in the WASH sector that incorporate private businesses, NGOs, and government stakeholders. Since iDE Vietnam launched the world’s first market-based sanitation program in 2003, this model has been successfully replicated across iDE’s global portfolio and by other organizations.

Cambodia Sanitation

iDE Cambodia has been a leader in achieving market-based sanitation at scale, a watershed for design, a dedicated resource for research and testing, and an example of what can be achieved through the right combination of sales, marketing, and management.