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What we learned in developing a sanitation social enterprise in Ghana

Welcome to the latest installment of this knowledge base where we focus on our social enterprise in Ghana. Sama Sama has evolved from simply selling latrines into a service provider focused on creating viable market-based solutions that address rural Ghanaians needs for safe and effective sanitation along the value chain. We’ve discovered how to build a motivated and energized sales force that gives women opportunities to lead, how to be smart about expanding geographically and adding additional products to our offerings, and how to increase usage through fun and innovative marketing.

Learn More About Sama Sama
Ghana Learnings

“Building resilience is at the heart of the work we support through our Vulnerable Children in Sub-Saharan Africa program at Helmsley, and an essential element of that is investing in projects that solve more than one problem at a time,” said Walter Panzirer, a Trustee at the Helmsley Charitable Trust. “Sama Sama’s model of creating sustainable sanitation in rural locations through a network of social entrepreneurs is a great example of how a market-based approach can accelerate the kind of progress we need. It holds incredible potential for improving more lives across Ghana and West Africa.”

Walter Panzirer, a Trustee at the Helmsley Charitable Trust

Ghana Sanitation Program Primary Donor

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Program undertaken with the financial support of the Government of Canada provided through Global Affairs Canada.

Ghana Sanitation Program Donors and Partners

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Individual Donors
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iDE Develops Marketplaces for WASH Products and Services in the World’s Poorest Locations

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Scale with quality impact

The goal for iDE’s WASH programs is not just to rack up numbers, but to aim for the greatest possible improvement in people’s lives. We do this by ensuring well-designed, aspirational products lead to satisfied customers who then influence their neighbors to adopt the same practices. We track our progress not only by counting how many sales are made, but also the impact that these products are having in reducing sickness, time spent in household labor, and overall well-being. Discover our history and meet our global team leaders.

8,510,864 Individuals impacted
14:1 Benefit-to-cost ratio

iDE Global WASH Awards and Recognition

Ashden Awards
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S Lipman Family Prize
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