Global Learning
Market-based WASH at scale delivers results. iDE achieves real impact through a robust model that changes depending on the context, based on real data, to deliver sales that are inclusive, empower women, and drive latrine coverage.
Methodology
![411 Idecam Vis Bug](https://cdn-ms.ideglobal.org/www/images/washmarkets/articles/_1125x750_crop_center-center_none/411-IDECAM-Vis-bug.jpg?mtime=20190205123144)
iDE’s Sanitation Marketing Model
iDE uses Sanitation Marketing to identify and fill market gaps by influencing both supply and demand for sanitation products.
![412 Idecam Data Bug](https://cdn-ms.ideglobal.org/www/images/washmarkets/articles/_1125x750_crop_center-center_none/412-IDECAM-Data-bug.jpg?mtime=20190205123140)
Data for Decision-making
iDE’s approach to measurement, evaluation, and learning includes both data for action and data for impact.
![413 Idecam Inclusive Bug](https://cdn-ms.ideglobal.org/www/images/washmarkets/articles/_1125x750_crop_center-center_none/413-IDECAM-inclusive-bug.jpg?mtime=20190205123142)
Building inclusive markets
Markets can be effectively leveraged to reach the poorest and most vulnerable populations.
![414 Idecam Gender Bug](https://cdn-ms.ideglobal.org/www/images/washmarkets/articles/_1125x750_crop_center-center_none/414-IDECAM-Gender-bug.jpg?mtime=20190205123143)
Empowering women as market actors
By engaging women as market actors, they gain increased influence, decision-making, and agency.