Market-based WASH at scale delivers results. iDE achieves real impact through a robust model that changes depending on the context, based on real data, to deliver sales that are inclusive, empower women, and drive latrine coverage.
iDE’s Sanitation Marketing Model
iDE uses Sanitation Marketing to identify and fill market gaps by influencing both supply and demand for sanitation products.
Data for Decision-making
iDE’s approach to measurement, evaluation, and learning includes both data for action and data for impact.
Building inclusive markets
Markets can be effectively leveraged to reach the poorest and most vulnerable populations.
Empowering women as market actors
By engaging women as market actors, they gain increased influence, decision-making, and agency.