Global Learning

Market-based WASH at scale delivers results. iDE achieves real impact through a robust model that changes depending on the context, based on real data, to deliver sales that are inclusive, empower women, and drive latrine coverage.

Topics — Impact Methodology

Impact

Total combined cumulative latrine sales facilitated by iDE

Since 2009, iDE has facilitated the sale of nearly 800,000 toilets in six countries in Africa and Asia.

Cost-effectiveness By Country

Cost-effectiveness measures how well our programs deliver returns for our donors.

Methodology

iDE’s Sanitation Marketing Model

iDE uses Sanitation Marketing to identify and fill market gaps by influencing both supply and demand for sanitation products.

Data for Decision-making

iDE’s approach to measurement, evaluation, and learning includes both data for action and data for impact.

Building inclusive markets

Markets can be effectively leveraged to reach the poorest and most vulnerable populations.

Empowering women as market actors

By engaging women as market actors, they gain increased influence, decision-making, and agency.